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Schwarzkopf Taps Lindsay Lohan as Newest Brand Ambassador

Stylist Tracey Cunningham created Lohan’s latest shade, ‘Soft Gloss Blond.’

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By: Rachel Klemovitch

Assistant Editor

Schwarzkopf named Lindsay Lohan as its newest Brand Ambassador.  Lohan is gearing up for the highly anticipated Freakier Friday film. 

Celebrity colorist and Schwarzkopf Professional’s U.S. Creative Director of Color & Technique, Tracey Cunningham, created Lohan’s latest hair color—”Soft Gloss Blonde.”

The bright, vibrant blonde hue is reminiscent of Hollywood starlets. It combines a sandy blonde base with vanilla highlights, and it’s a change from Lohan’s prior yellow-blonde locks. Cunningham has been coloring Lohan’s hair for over two decades.

Lohan debuted the new shade in March, and it’s often requested by salon goers. Now for the first time, Schwarzkopf and Cunningham are sharing the formula for Lohan’s blonde.

Teresa Cordova, Head of Schwarzkopf Masterbrand U.S., said,

“We love the fun that Lindsay has with her hair color. Her looks reflect the personal connections that people have with their hair and the trust they place in the professionals and brands who turn their visions into realities throughout each chapter of their lives. At Schwarzkopf, we’re proud to create the high-performance color formulas that fuel those moments of change.”

A New Salon Endcap Display

Schwarzkopf Professional is unveiling a limited-time endcap at professional beauty distributors nationwide. These endcaps spotlight the exact products and hair color formulas Cunningham used to create Lohan’s look. 

Designed with colorists in mind, the activation underscores Schwarzkopf’s commitment to education, performance, and community.

Outside of the salon, for those who are inspired by Lohan’s standout blonde look, Schwarzkopf’s Keratin Blonde shade “11.0 Hi-Lift Natural Blonde” is a premium DIY solution. 

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